Education

MA in Digital Humanities – Linnaeus University, Småland, Sweden
Focused on data, culture, and communication - with a strong foundation in content analysis and strategy.

BA in Mass Communication & Public Relations – Mass Communication with Public Relation
Where I learned how to write clearly, think critically, and understand audiences from the inside out.

My Path

I didn’t start in a creative agency. I started inside companies - where brand, marketing, and business decisions meet reality. That’s where I learned to build things that last.

I’ve worked with B2B and product-focused brands, shaping everything from content plans and websites to tone of voice and product messaging. I’ve also led brand launches and helped independent creatives define their identity and positioning. I’m not interested in surface-level marketing – I care about clarity, intent, and ideas that actually move people.

Experience

Freelance Project – Elura
Created a luxury herbal bath brand from scratch - name, identity, visual language, website, and content system.

Freelance Project – Author Brand Identity & Website
Built a clear, modern digital presence for a fiction author: visual direction, content structure, and tone of voice.

Brand Marketing Manager – Glassbel
Created and led B2B content strategy, planned visual campaigns, managed LinkedIn presence, and translated technical product info into clean, compelling narratives.

Marketing Manager – UAB Constro
Worked on brand consistency, external communications, and internal marketing structure — across a highly practical, fast-moving business.

Core Skills

• Brand strategy & identity

• Messaging & tone of voice

• Content & campaign planning

• Facebook & Meta Ads

• Website storytelling

• B2B content & social

• Graphic design (Adobe Illustrator, CorelDraw & Canva)

• Video editing (DaVinci Resolve)