Creative Projects

Elura - Building a Luxury Brand

Concept to creation:
Elura is a handmade herbal bath brand blending slow living with minimalist luxury. I created the brand from the ground up - from naming and brand story to digital presence and packaging design. Every visual and word was crafted to feel calm, tactile, and intentional.

My role:
Brand strategy · Naming · Copywriting · Web structure · Adobe Illustrator visuals · Packaging concept · Social media direction

Author Portfolio - Branding a Writer’s Voice

Crafting a personal brand that feels human, not staged:
For this project, I created a digital identity and website for a fiction author - someone whose writing is thoughtful, modern, and slightly introspective. The goal wasn’t to “market” her, but to present her work in a way that felt real, minimal, and quietly confident.

I shaped the structure of the website, helped define her tone of voice, and selected type, color, and layout systems that supported her literary style without overpowering it.

My role:
Personal brand tone · Website structure · UX & layout direction · Copywriting · Visual direction · Logo creation

GLASSBEL - Turning Technical into Tangible

Brand storytelling for a high-end manufacturer:
GLASSBEL is a European architectural glass manufacturer working on bold, design-led building projects. My challenge was to help the brand move beyond technical specs and into strategic storytelling - especially on LinkedIn, where it needed to connect with architects, designers, and developers.

I developed the content strategy, crafted LinkedIn posts, edited promotional videos using DaVinci Resolve, planned and executed art direction for product photoshoots to reflect the precision and scale of the brand’s work. Every visual and word was designed to position GLASSBEL as not just a supplier - but a partner in architectural creativity.

My role:
Content strategy · LinkedIn copywriting · Brand tone of voice · Video editing (DaVinci Resolve) · Product photoshoot planning · Campaign structure · B2B storytelling

CONSTRO - Creative Campaigns for Employer Branding

Designing bold, original campaigns for a construction brand
At Constro, I led several creative campaigns aimed at refreshing internal and external brand perception - from recruitment to events and employee engagement. With a hands-on approach, I handled everything from concept and copy to visuals and production. These campaigns were unconventional by industry standards and got attention because they broke the mold.

My role:
Campaign concept · AI image generation · Graphic design · Copywriting · Print/digital formatting

Comic-Style Recruitment Ads - CONSTRO

To reach a younger workforce, I created a series of comic-inspired visuals using CorelDRAW and MidJourney AI, giving the employer brand a fun, relatable, and energetic tone.

My role:
Creative concept · Visual production (MidJourney + CorelDRAW) · Campaign messaging

AI & Job Security Campaign - CONSTRO

A concept-driven campaign to counter the growing fear of AI in the construction industry. I flipped the narrative - promoting the value of human skills with sci-fi inspired visuals and playful copy.

My role:
Art direction · Print layout · Booth experience design · Coordination with vendors

Career Expo Stand - CONSTRO

Led the full design and production of an interactive stand for a university career fair. Concept, visuals, layout, vendor coordination - all built to position CONSTRO as an engaging, youth-focused employer.